A customer data platform is a tool that serves as a brand’s single source of truth about its customers. It can pull customer data from multiple sources, structure that data, and make it available to other systems throughout the brand’s tech stack. However, it’s important to note that CDP capabilities vary greatly from one platform to the next. Some don’t offer much more than a persistent, unified database. Others, like BIK, include additional capabilities to help you do more — and even replace multiple pieces of software with one seamless solution. BIK’s CDP is a unified database at its core, but on top of that, it’s designed to help you store your data, analyze it, and use it all more effectively

Probably not. Most brands already gather customer data directly through online stores and other experiences. The right CDP can help your business use all that data to drive more conversions and revenue the same way bigger brands do. If you haven’t heard much about smaller businesses using CDPs, that’s likely because they haven’t always been an accessible option. Many legacy platforms weren’t built with smaller businesses in mind. But making the most of your brand’s data shouldn’t require an extensive technical background or additional hiring.

Yes. The CDP is built on BIK's powerful data infrastructure, which is designed for scalability and flexibility — so you’ll never have to worry about outgrowing it. Today, BIK is proud to serve brands of all sizes, including large, well-known, and fast-growing brands across many industries. Plus, its data and intelligence features are ideal for helping fast-growing and mature brands carry out sophisticated marketing strategies with precision.

As your business grows and you incorporate more tools into your tech stack, it’s time to start thinking about how you put all your customer data into action. When that data gets siloed in multiple disconnected platforms, it can be difficult to access, analyze, and use effectively. That’s where a CDP comes in. A customer data platform is an essential tool for maximizing the value of zero- and first-party data — especially when it comes from multiple data sources. The right CDP serves as a single source of truth that unifies all your customer data across different formats, platforms, and systems. That way, you can access it all in one place.

Yes, we audit the uploaded data to automatically remove any duplicates or invalid data.

There is no limitation on the number of segments you can create on Bik.

No, segment creation & management are covered along with the multichannel campaigns package & no additional charges are applicable on this.

Yes, you can tailor the chatbot's flow to handle routine inquiries, like Influencer Collaboration Registration, making it a versatile tool for your unique requirements.

Yes, you can use the address-related user properties (city, state, country, PIN/ZIP codes, etc.) of customers to create segments as required. The address-related is populated based on the default address added by your customers.

Yes, you can delete any saved segment. Filter-based segments can also be edited from the ‘Segments’ tab. However, we cannot edit segments created by uploading an Excel file