While there exist numerous variations of email marketing campaigns, there are primarily four core categories of marketing emails, including: ● Promotional emails: These emails serve to promote a company's offerings, often by highlighting sales, discounts, seasonal events, corporate activities, and more. ● Product update emails: This type of email is used to notify customers about new or enhanced products. ● Digital newsletters: Regularly dispatched to a company's email subscribers, digital newsletters keep customers informed about company developments and industry news by featuring interesting articles and relevant updates. ● Transactional emails: These emails are typically triggered by a customer's actions. For instance, when a customer makes a purchase, they may receive a confirmation email or a follow-up email requesting feedback.

Our platform's bounce rate stands at approximately 0.4%, resulting in an impressive deliverability rate of 99.8%. Our dedicated deliverability team is committed to upholding these exceptional standards and is ready to assist with any inquiries or account optimization. Rest assured, your emails consistently reach your inbox with confidence.

When you connect your Shopify store to BIK you can insert dynamic top-selling, similar products from your store into any visual email.

On BIK’s campaign dashboard, you can track the performance of your campaign in terms of revenue impact (orders, sales, ROI) & engagement (reads, clicks, replies, abandoned carts, orders) in the campaign details. You can gauge the performance based on your industry, segment selected & template used to decide if a campaign has been successful.