How can I track the effectiveness of this
automation?
You can monitor the automation's performance to assess how well it's working for your business, including revenue, roders, number of unique customers and other metrics like read rate, click rate etc. its impact on lead conversion and sales.
Can I choose the platform for reaching out to these leads?
Absolutely, you can tailor the platform to match your leads' preferences, whether it's through WhatsApp, Email.